Cookie Policy

What Are Cookies

Cookies are small text files that are stored on your device (computer, tablet, smartphone, or other electronic device) when you visit our website. They contain information that is transferred to your device's hard drive and help us provide you with a better, more personalized browsing experience.

This Cookie Policy explains how DrückGlück ("we," "our," or "us") uses cookies and similar tracking technologies on our website and services. It should be read alongside our Privacy Policy and Terms of Service.

By continuing to use our website, you consent to our use of cookies as described in this policy, unless you have disabled them through your browser settings.

Types of Cookies We Use

Essential Cookies (Strictly Necessary)

These cookies are absolutely necessary for our website to function properly and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services. Essential cookies enable:

• Basic website functionality and navigation
• Access to secure areas of the website
• Authentication and login processes
• Shopping cart functionality and payment processing
• Security features and fraud prevention
• Load balancing and website performance optimization

Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They allow us to:

• Count visits and traffic sources to measure and improve website performance
• Identify the most and least popular pages and content
• Monitor how users move around the website
• Detect and resolve technical issues and errors
• Analyze user behavior patterns and preferences
• Generate statistical reports on website usage
• Test different versions of web pages to improve user experience

Functional Cookies

These cookies allow our website to remember choices you make and provide enhanced, more personal features. They enable:

• Remembering your language and region preferences
• Storing your login information and user preferences
• Customizing content based on your interests and behavior
• Providing personalized recommendations and suggestions
• Remembering items in your shopping cart or wishlist
• Enabling social media features and integrations

Targeting and Advertising Cookies

These cookies may be set through our site by our advertising partners to build a profile of your interests and show you relevant advertisements on other websites. They work by:

• Uniquely identifying your browser and internet device
• Tracking your browsing habits across different websites
• Building a profile of your interests and preferences
• Delivering targeted advertisements based on your profile
• Measuring the effectiveness of advertising campaigns
• Preventing the same advertisement from being shown repeatedly

How We Use Cookies

We use cookies for various purposes to enhance your experience on our website and improve our services:

• Website Functionality: Ensuring our website operates correctly and efficiently
• User Experience: Remembering your preferences and providing personalized content
• Analytics and Insights: Understanding how users interact with our website to make improvements
• Security: Protecting against fraud, abuse, and unauthorized access
• Performance Optimization: Improving website speed and responsiveness
• Content Personalization: Tailoring content and recommendations to your interests
• Marketing Effectiveness: Measuring the success of our marketing campaigns
• Customer Support: Providing better assistance and troubleshooting
• Research and Development: Developing new features and improving existing services
• Compliance: Meeting legal and regulatory requirements

Third-Party Cookies and Services

Some cookies on our website are set by third-party services that appear on our pages. We work with various trusted partners who may place cookies on your device:

Analytics Services

We use third-party analytics services to help us understand website usage and improve our services:

• Google Analytics for website traffic analysis and user behavior insights
• Adobe Analytics for advanced user journey tracking
• Hotjar for heatmaps and user session recordings
• Mixpanel for event tracking and user engagement analysis

Social Media Platforms

Social media cookies enable sharing and social features:

• Facebook for social sharing and Like buttons
• Twitter for tweet sharing and embedded content
• LinkedIn for professional sharing and networking features
• YouTube for embedded video content

Advertising Networks

We work with advertising partners to deliver relevant advertisements:

• Google Ads for search and display advertising
• Facebook Ads for social media advertising
• Retargeting platforms for personalized ad delivery

These third parties have their own privacy policies and cookie policies, which we encourage you to review to understand how they collect and use your information.

Cookie Duration and Persistence

Cookies can be categorized based on how long they remain on your device:

Session Cookies

These temporary cookies are deleted when you close your browser. They are used for:

• Maintaining your session while browsing our website
• Remembering items in your shopping cart during your visit
• Ensuring security during your browsing session

Persistent Cookies

These cookies remain on your device for a specified period or until you delete them. They are used for:

• Remembering your preferences between visits
• Providing personalized content and recommendations
• Analytics and performance measurement over time
• Targeted advertising based on your browsing history

Managing Your Cookie Preferences

You have several options for controlling and managing cookies on your device:

Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

• Block all cookies from being set on your device
• Allow only first-party cookies (from our website)
• Block third-party cookies while allowing first-party cookies
• Delete existing cookies from your device
• Set up notifications when cookies are being sent to your device
• Configure different settings for different websites

Browser-Specific Instructions

Here's how to manage cookies in popular browsers:

• Chrome: Settings > Privacy and Security > Cookies and other site data
• Firefox: Options > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Cookies and website data
• Edge: Settings > Cookies and site permissions > Cookies and site data
• Internet Explorer: Tools > Internet Options > Privacy

Opt-Out Tools and Platforms

You can opt out of certain types of cookies using industry-standard tools:

• Network Advertising Initiative (NAI) opt-out tool
• Digital Advertising Alliance (DAA) opt-out platform
• European Interactive Digital Advertising Alliance (EDAA) opt-out page
• Google Ads Settings for Google advertising cookies
• Facebook Ad Preferences for Facebook advertising cookies

Mobile Device Settings

For mobile devices, you can manage cookies and tracking through:

• iOS: Settings > Privacy > Tracking / Advertising
• Android: Settings > Google > Ads
• Mobile browser settings similar to desktop browsers

Important Note: Disabling certain cookies may affect the functionality of our website and your user experience. Some features may not work properly or may be unavailable if you block essential cookies.

Legal Basis for Cookie Use

Our use of cookies is based on the following legal grounds:

• Consent: For non-essential cookies, we rely on your consent, which you can withdraw at any time
• Legitimate Interest: For analytics and performance cookies that help us improve our services
• Contractual Necessity: For cookies essential to providing the services you have requested
• Legal Obligation: For cookies required to comply with applicable laws and regulations

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will:

• Post the updated policy on our website with a new "Last updated" date
• Notify you of material changes through email or website notifications
• Provide notice through our services or other communication channels
• Request renewed consent where required by applicable law

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and similar technologies.

Contact Us

If you have any questions, concerns, or requests about our use of cookies or this Cookie Policy, please contact us:

• Email: [email protected]
• Phone: +81379458263
• Address: 〒144‑0046 東京都大田区東六郷2丁目

We are committed to addressing your privacy concerns and will respond to your inquiries in a timely and helpful manner.