DrückGlück was born from a simple observation: the smallest decisions we make throughout our day may have the potential to influence our entire experience of life. Founded in Tokyo in 2023, our mission is to help people explore the possible impact of micro-decision mindfulness on their daily wellbeing.
The name "DrückGlück" — literally "press your luck" in German — captures our philosophy perfectly. We believe that by gently pressing our luck through conscious micro-choices, we may invite more opportunity, joy, and serendipity into our ordinary routines.
